In a day an age where information is extremely important, businesses can do extremely well when they have the right signage in place. However, it can be challenging to have the right signs and know which ones are appropriate. Fortunately, there are seven lessons to be learned when it comes to having proper signage for a business.
The first lesson to know is to have signage that is needed. There are plenty of signs that do not serve a good purpose. While some individuals may see an importance to extraneous signs, the reality is that signs must have an importance that people find beneficial . If that not the situation, it is better not to have a sign.
A second lesson is to have signage that is required by law. Some signs are needed for people to know where fire exits are in a building. There are signs that need to be posted for specific regulators and inspectors. Remember that signs are not only for information, but also for safety .
A third lesson to remember is the size of a sign. A sign can be quite significant, but people who enter a store or an office may not see it. The size of a sign can indicate to people the significance of what is being said. Therefore, it is good to consider the size of a size before making the decision to create it.
A number of companies have an excellent signs that inspire and inform individuals. While such signs can be importance assets to a company, it does not help when a sign is not in the correct place. A sign that gives a direction to a restroom is good, but it is not helpful when the bathroom has been moved due to a recent renovation project but the sign has not.
Remember that the style of signage needs to be consistent with the brand or product that is being sold. A sign that does not match with merchandise or other items within a facility may give the impression that something is off. Furthermore, people may feel awkward that signage is too bulky and unattractive.
When thinking about lessons to learn from signage, each sign must be brief and to the point. After all, signs are intended to summarize an idea or a theme that draws the attention of people. Signs that have bold words and plenty of little words can confuse people and may cause them to ignore future signage.
While words do have an impact, remember that some of the best signs are pictures that can include a photograph or a drawing. Pictures featured on signs can appeal to the public. In fact, non-word signs can have a great impact than signs with words.
Signs have a special place in stores and businesses around the world. It would be a mistake to underestimate the power of a sign. When people are intentional about their signage, it can make a wonderful impact wherever each one is placed.